PT Journal AU ZAHOREC, J HASKOVA, A TI EMPIRICAL RESEARCH OF INFLUENCING STUDENTS´ ATTITUDES TOWARDS TEACHING SUBJECTS BY MULTIMEDIA TEACHING MATERIALS SO Journal of Technology and Information Education PY 2009 BP 69 EP 76 VL 1 IS 2 DI 10.5507/jtie.2009.038 DE students` negative attitude towards subjects; elimination of negative attitudes; educational intervention of multimedia teaching aids; physics; interactive flash-animations; Kruskal-Wallis ANOVA; Median Test AB The contribution follows the authors' article published in the previous JTIE issue (Zahorec - Haskova, JTIE, 1/2009, s. 83 - 91). Following the empirically derived hierarchy of subjects identifying degrees of particular teaching subjects popularity among grammar school students, and influence of various factors on students' attitude toward these subjects the authors explored possibilities to eliminate students' negative attitudes and approaches to so-called unfavourite ones, which just natural science and technical disciplines belong to. In the concrete they focused on physics, which was identified as the least favourite subject. In this paper the authors present results of a pedagogical experiment which aim was to verify positive influence of multimedia teaching materials educational intervention on students' negative approach to physics. ER