PT Journal AU YARNYKH, V TI OPPORTUNITIES OF MEDIA EDUCATION IN QUALIFICATION TRAINING FOR EDUCATORS SO Journal of Technology and Information Education PY 2017 BP 205 EP 212 VL 9 IS 1 DI 10.5507/jtie.2017.013 DE Professional training and development of educators; media education; media education's tools and technologies; media competency. AB The modern information society and global cooperation in the world are set new requirements for the role and competence of the educators at any level. One of the main focuses is developing of media competence. The conditions of existence in modern society are the life in the media space. The use of media in the system of educators' training allows creating media competence of educator at any level of education efficiently and effectively. The aim of the manuscript is to determine the possibilities of media education in a non-core area as an upgrade of the qualifications of teachers of any level. ER